Properly built social media ads are the most cost-effective form of digital advertising available today. Our average campaigns reach 1,000 targeted consumers for every $5 spent in social and digital advertising budget. We focus on four different areas when building a high performing advertising campaign:
Social & Digital
More than ever, consumers are turning to Facebook to learn about your business, resolve customer service issues, and even act as unpaid champions for your brand. Social media management is a requirement in today’s sea of social and digital conversations.
Our social and digital advertising strategies will grow your business cost effectively.
Engaging content is the cornerstone to high performing social ads. We’ll develop a mix of visually engaging ads that best communicate your brands market position using video, photos and even virtual reality.
Facebook offers the unprecedented ability to target your current and future customers based on their interests, recent actions, and a multitude of other demographic data points. This allows us to target your content to only the people who are most likely to do business with your brand.
Testing & Monitoring
Once we launch a social ad campaign, we continue to monitor and look for opportunities to refine the effectiveness of the communication. This results in higher engagement and lower advertising costs.
Review & Analysis
After your social advertising campaign is complete, we conduct an extensive review and analysis of each KPI associated with the ads. Then we make recommendations on opportunities for improvement and increased exposure for future campaigns.
Case Study: Disney Golf Wedge Promotion
Active 8 Marketing has been Walt Disney World Golf’s agency of record since the nascent stages of A8’s development. A8 recently ran a highly successful digital marketing campaign to help create visibility for Disney’s new Callaway custom golf wedges. Social ads were an integral part of the enormous success we generated for Disney.
We used social ads to amplify traditional Facebook posts and Facebook LIVE video to a targeted audience of golfers who had an explicit interest in Disney and Callaway. We maximized a conservative campaign budget connect with over 240k golfers in the United States.
13,781 golfers submitted an entry form during the 30 day campaign, with over 80% new subscribers to Disney Golf’s email marketing database. Additionally, over 300 sets of the new custom wedges were sold via the campaign thank-you page, generating significant short and long term ROI.
Marketing Solutions That Work.
We offer a wide variety of effective social and digital marketing solutions that are designed to amplify businesses just like yours.
We’re experts at optimizing Hubspot, Marketo, and Pardot to automate your digital marketing with data driven strategies.
We design and develop mobile friendly websites that attract visitors looking for your products and services.
Intelligent Email Marketing
We develop highly effective email nurture campaigns that are designed to engage and convert more customers.
Social Media Management
We deliver highly targeted social media strategies that connect your ideal audience with engaging content.
Our reputation management platform effectively increases 5-star reviews and proactively eliminates the bad ones.
Social & Digital Advertising
We deploy hyper-targeted social & digital advertising campaigns that will grow your business cost effectively.
Video Marketing That Engages
We work with you to craft the perfect video that represents your brand, then we amplify it to your ideal audience.
Effective Brand Management
We develop digital brand strategies that will grow your business across social, web and other online channels.